Website Design

Sarah Marie’s Sewing School

Tesseract Art and Design

Sarah Marie’s Sewing School

Sarah wanted to launch a new sewing school providing in-person sewing lessons in her home. I designed the business strategy, content strategy and user experience strategy for her new venture. My client created the content. I worked with client between April 2020 and June 2020.

I interviewed the client to understand her pain points, goals and objectives, I conducted competitive analysis, user research and customer research using contextual interviews. I used affinity diagrams to create personas. The client expanded her business strategy based on this research. We created a phased approach to the new strategy and focused on Phase One.

I researched Wix, Weebly, Webflow, SquareSpace and WordPress to determine best fit with the phased business strategy roadmap. WordPress with plug-ins enabled selling pre-recorded gated on-line training and digital downloads.

I developed criteria to determine the best WP theme, reviewed 100 themes and presented four to the client. The client selected one. I created a prototype. The prototype did not meet the client’s visual design goals and objectives and would have led to a fragmented customer experience. I proposed a different theme and developed a prototype that met the client’s goals and objectives and provided a cohesive customer experience.

I researched the best visual design elements (font, color, page content) for a neurodiverse audience. I interviewed the client to understand her sewing studio design aesthetic to ensure a consistent experience between the website and in-person lessons.

I partnered with Userbrain.net to conduct mobile, tablet and desktop user tests of the design using top tasks. Tests identified issues with finding the lessons page and the reviews quickly, two of the top tasks. I changed the design to address these issues.

I conducted brand identity perception testing using a semantic differential survey. Results showed that the perception of people in the persona groups matched the desired perception.

Lastly, I worked with the client to establish a consistent brand identity and messaging across Etsy, LinkedIn, Yelp, and Google Business to provide an integrated customer experience.

See more details in my PowerPoint presentation on Google Drive.

Tesseract Art and Design

I created this website to more effectively highlight my rental service design and home and office interior design customer experience work. I created the content strategy, all of the content and assets, as well as the visual design.