Tag Archives: Visual Arts

Sketchnotes are Fantastic

Austin Kleon‘s recommended reading list in his book Steal Like an Artist continues to yield real gems.  Lynda Barry’s What It Is is the first from Austin’s list that I read and I loved it.  Sketchnotes by Mike Rohde is next on the list.

Here’s my sketchnote of what resonates with me from Mike’s book (plain English to follow:):

Sketchnote of what resonates with me from Mike Rohde's book Sketchnotes

Sketchnote of what resonates with me from Mike Rohde’s book Sketchnotes

I have taken notebooks full of notes but I can’t stand to read them. Mike felt handwritten notes fell short also. I needed a different way to do it and have struggled for some time to find something I’m comfortable with. I take notes so that I can learn better what I’m hearing by engaging in the subject kinesthetically. Rohde points out that taking notes as pictures and words takes advantage of something called dual coding.  We get the verbal by writing the words.  We get even more by making visuals. I tried it out and I love it!

If you ask most adults to draw they panic. Mike defangs drawing by focusing down to 5 basic shapes: square, circle, triangle, line and dot.  Mike shares a technique that a friend taught him of drawing different facial expressions easily and simply to prove that drawings don’t have to be “art”.

Sketchnoting makes everything more interesting!

Captured Global’s New Business Model

Peter Johnson of Captured Global

Peter Johnson of Captured Global at Newspace Center for Photography, Portland, Oregon

The new business model behind Captured Global, a photography portal founded by outdoorsman, marketer and collector Peter Johnson (@capturedglobal) was the focus of this week’s evening lecture at Newspace Center for Photography (@NewspacePhoto) in Portland, Oregon.

His new business model has definitely received some attention: “Fascinating new model for buying photographs on the web”. Stephen Perloff, Editor, The Photo Review

Alex Osterwalder’s (@AlexOsterwalder) Business Model Innovation Canvas provides a framework with which to describe the new model and to identify the game changing elements.  Captured Global’s value proposition works itself out through things that affect the cost structure like Key Resources, Key Partners and Key Activities and things that affect the revenue streams like Customer Relationships, Segments and Channels.

In the adapted canvas below you can see what I discerned that Captured Global does in each of these categories.  You’ll find my summary of the game changing elements on both the cost structure as well as the revenue stream side. My open question to you is this: “What else does Captured Global do differently from your experience?”  I’d love to have your perspectives.

Captured Global Business Model Innovation Assessment

Captured Global Business Model Innovation Assessment

With this map of CG’s business model, it’s easier to see the game changing elements on Captured Global’s cost structure side:

  1. An internet based offering means little to no land, buildings, rent or fixed asset costs. This situation is very similar to the move of various high-tech companies to divest internal manufacturing operations and the transition to common workspaces to cut fixed asset costs.
  2. The use of digital files for photographs mean no inventory of prints and no space required to house that inventory. Digital inventory means more long tail niche oriented or personal taste demand.
  3. Reducing the sizes offered from 3 to 1 means trimming several skus. This simplification reduces operating costs.
  4. CG asks the artists themselves to recommend others for inclusion in the CG portfolio thereby reducing the costs and time associated with searching for new talent.
  5. The artist is responsible to load all of their collateral marketing information in the website, reducing  result costs of printing, storing and managing perishable collateral.

On the CG revenue side:

  1. The change in the offer model from limited editions to open editions means a potentially greater supply of photographs. However, the advantage of long tail economics of The Longer Long Tail  according to Chris Anderson is selling less of more.  That would lead me to suggest that more than 24 artists is better and that 9 images per artist could be too many.
  2. Lowering the price to a more affordable level means potentially more demand.
  3. Reducing the number of sizes offered shores up the value of the one size that remains.

While the quality of the photographic work and the game changing open edition and other elements are part of what makes this new model attractive to artists and collectors, I suspect that the element that is most difficult to copy is Peter Johnson’s ability to leverage his various collector, marketing and outdoorsman Rolodexes as well as leveraging the Rolodexes of his connections.  Personally, I would like to check in with Peter once a quarter or so to find out how the new business model is going and what changes he is making to make this a business model that works for all the stakeholders.

Blog entry, image and writing by Jennifer Hartnett-Henderson @ 2012